Jack writes things, and he writes them well. So well in fact, that people pay him to do it. With an impressive list of clients and a hunger to sleep even less than he already does, Jack approached us to work on an identity for him which encapsulated what he does and spoke to a visually aware audience.
A semicolon is used to join two independent clauses within a single sentence. A perfect metaphor for Jack’s uncanny ability to bring a unity to word and image, making them a single visual sentence. We partnered this with a typographic lock-up based around the idea of highlighting words.