Client – Halfway Hut
Product – Caddy Energy Bars
Illustration – Brian Miller  
Design & Art Direction – Studio Crane

We were asked by the team at Halfway Hut to create a visual identity and packaging system for a new energy bar targeted at the golfing market. The brief challenged us to celebrate the romance of the outdoors and the modern relationship between caddy and player. 

We took reference from vintage golf posters to create a custom logotype, and worked with illustrator Brian Miller to create a flexible illustration that worked in both a close crop on front of pack and as a larger format illustration for advertising. It also worked in several colour variants to distinguish between flavours.